MarketWatch.com - Pre-Market Indications

Tuesday, April 1, 2008

Which Giant Corporation Owns Your Favorite Organic Food Brand?

NOTE: See our All About Organics page where we have links to multiple charts by Phil Howard

Did you know that Boca is owned by Kraft? That Naked Juice is completely controlled by Pepsi? That General Mills runs Cascadian Farm and Muir Glen?

This fascinating chart (to view it click the source link below) by Phil Howard, an assistant professor of Community, Agriculture, and Recreation and Resource studies at Michigan State University, will show you where your money really goes when you buy that name-brand "organic" snack -- and you can bet that if it's made by Kraft, it's probably not coming from a small family farm, either.
Sources: Good Magazine March/April 2008

Which Giant Corporation Owns Your Favorite Organic Food Brand?

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